Thursday, August 31, 2006
All right, cribbing time. In the summer of 1975, Spielberg unleashed on unsuspecting Americans a movie called Jaws. The movie gave birth to the term "summer blockbuster" and is singularly responsible for the scores of summer movies we are often burdened with. The marketing is simple. Get the movie released in as many theatres as possible and hope that the word of mouth and pre-release advertising makes it a hit. Yesterday, I sat down and watched about one hour of the movie, which left me no better enlightened on its astounding success. Why was Jaws such a great fodder for summer audiences? And why is it that I am not able to even sit through the movie today? I really don't know and that irritates me.